Massive changes coming to Google Chrome

Later this year Google (GOOG, GOOGL), through its Chrome browser, will end the use of third-party cookies, technology that can track people across websites to target them with personalized advertising. The transition won't come without pain.

While Google's initiative is meant to shield the privacy of users, many of the sites they rely upon and cherish could hang in the balance as a result. The move represents a profound remaking of the advertising world and user experience on the internet.

Full article

I have enough ad/tracking blockers installed on Chrome to choke a horse. I don't see ads on websites, and I like it that way.

Your thoughts about this Chome change?

I seem to have adds under control.
I have Add Blocker+,U Block origin and Fluff Busting Purity installed.
Keeps my Facebook etc just how I want it.